![]() The manager is typically responsible for designing and setting up the campaign and monitoring, managing and optimising it regularly. PPC management is the term used to describe the ongoing oversight and coordination of a business' advertising efforts. In this article, we answer 'what is PPC management?', explain why it's important, explain the benefits of strong management in this area and how to study it. ![]() Managers in this area are in high demand because of the great return on investment (ROI) this advertising method offers. The acronym refers to a relatively new method of advertising whereby the advertiser pays a platform, typically a search engine provider, for each click received on their ad. ![]() PPC management describes the act of managing a PPC (Pay-Per-Click) advertising campaign.
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